Question: Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
- Sales, consideration, and integrity
- Growth, reach, and traffic
- Relevance, control, and results
- Influence, awareness, and promotion
For the EN-GB exam version, the answer options are as follows:
- Relevance, control and results
- Influence, awareness and promotion
- Sales, consideration and integrity
- Growth, reach and traffic
Explanation
The platform delivers tailored messaging to users actively searching or browsing across the network, ensuring high contextual targeting. It provides precise budget management settings that allow advertisers to dictate their exact daily budget and maximum cost-per-click. The system also supplies measurable data on every conversion and interaction, providing clear visibility into return on investment. This structural framework ensures that campaigns reach the intended audience while maintaining strict financial oversight and quantifiable performance metrics.
Why the other options are incorrect
Sales, consideration, and integrity are not the foundational framework, as these combine marketing funnel stages with a general business ethic rather than core platform capabilities.
Growth, reach, and traffic represent potential campaign objectives or performance metrics rather than the operational design philosophy of the system.
Influence, awareness, and promotion describe broad marketing outcomes instead of the specific tenets governing how advertisers interact with the account tools.
Source for verification
https://support.google.com/google-ads/answer/1704410
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Certification” page.
