Google Ads – Measurement Certification

Question: What do marketing mix models show advertisers? They use conversion path data to calculate the contribution of each interaction. […]

Question: What’s a benefit of importing Google Analytics conversions to Google Ads? The ability to provide Google Ads access to

Question: What are two capabilities of Google Tag Manager? Choose two. It allows you to quickly and easily update tags

Question: Which of the following describes the number of times a unique user will see an ad over a given

Question: What platform uses event-based data instead of session-based data? Google Ads Conversion Tracking Universal Analytics Google Analytics Classic Google

Question: If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account? The

Question: A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to

Question: Apart from conversion delay, what three additional factors influence conversion volume? Choose three. Changes to ads Changes to attribution

Question: A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data,

Question: What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions? Broad

Question: A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage? Viewing

Question: How are view-through conversions counted? They’re counted as conversions that are recorded when repeat users view but don’t interact