Conversion Optimization Certification Exam

Conversion Optimization Certification Exam

Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?

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Question: Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low.

Conversion Optimization Certification Exam

You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?

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Question: You're a marketing manager for your company's website, JesseJames.com, an online seller of books about American History. Google Analytics

Conversion Optimization Certification Exam

Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last three quarters. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

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Question: Superior.com is the website for a regional HVAC service company. Online orders have fallen by 50% over the last

Conversion Optimization Certification Exam

You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?

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Question: You are designing a mobile web site for a company called, HairCutters.com. It'll be the primary showcase of their

Conversion Optimization Certification Exam

Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer’s part in optimizing the user experience on an ongoing basis?

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Question: Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to

Conversion Optimization Certification Exam

Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

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Question: Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she's limited with

Conversion Optimization Certification Exam

Liam is the marketer for the web site, RetireEarly.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the RetireEarly.com site?

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Question: Liam is the marketer for the web site, RetireEarly.com. Liam thinks the slowness of the site discourages users from

Conversion Optimization Certification Exam

Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers.

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Question: Bartholomew is the marketer for his company's web site, LogoMaker.com. The company sells graphic logo design services through the

Conversion Optimization Certification Exam

Sadie is shopping for her mother’s birthday present. She loves to bake delicious desserts. Sadie uses her mobile phone to ask for the nearest kitchen supply store. Her phone opens up the map application with directions to a nearby location only seven minutes away. This is an example of what kind of personalized user experience?

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Question: Sadie is shopping for her mother's birthday present. She loves to bake delicious desserts. Sadie uses her mobile phone

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