Conversion Optimization Certification Exam

Conversion Optimization Certification Exam

Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website.Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

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Question: Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website.Online sales are at

Conversion Optimization Certification Exam

Daniel is the lead marketer for PacificShipping.com, an international freight company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on PacificShipping.com, an international freight company?

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Question: Daniel is the lead marketer for PacificShipping.com, an international freight company. Their dev team has implemented several personalization features

Conversion Optimization Certification Exam

Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?

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Question: Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the

Conversion Optimization Certification Exam

HotAndCold.com, a regional HVAC contractor, has contracted Kennedie to be their marketer. Thus far, their website has been an informational site full of static pages. Kennedie is upgrading the site to include online ordering with a PCI compliant checkout process. She’s recommended the usual Visa/Mastercard checkout options, though she dislikes the time it takes for a customer to checkout that way. Which payment option allows customers to checkout using a Visa card stored in their Gmail account?

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Question: HotAndCold.com, a regional HVAC contractor, has contracted Kennedie to be their marketer. Thus far, their website has been an

Conversion Optimization Certification Exam

Fergie is shopping for her daughter’s birthday present. She loves to play games on her handheld game console. Fergie uses her mobile phone to ask for the nearest electronic game store. Her phone opens up the map application with directions to a nearby location only two minutes away. This is an example of what kind of personalized user experience?

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Question: Fergie is shopping for her daughter's birthday present. She loves to play games on her handheld game console. Fergie

Conversion Optimization Certification Exam

Barbara is the owner of ClubCup and is wondering what impact ClubCup’s mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does ClubCup’s mobile experience create?

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Question: Barbara is the owner of ClubCup and is wondering what impact ClubCup's mobile experience is having on revenue. Barbara

Conversion Optimization Certification Exam

As the marketer for SellYourCar.com, the user experience for the site is Olivia’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?

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Question: As the marketer for SellYourCar.com, the user experience for the site is Olivia's responsibility. She enjoys creating rich, impressive

Conversion Optimization Certification Exam

Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?

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Question: Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization

Conversion Optimization Certification Exam

Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using the same web application platform used to create it. Kathy thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers.

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Question: Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using

Conversion Optimization Certification Exam

Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria’s work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?

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Question: Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying

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