Conversion Optimization Certification Exam

Conversion Optimization Certification Exam

TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

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Question: TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, […]

Conversion Optimization Certification Exam

Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn’t meeting revenue goals. The president of the company is upset and wants a solution right away. Harold suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Harold would like to better understand how users move through the website. Which category of Google Analytics reports can give Harold that information?

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Question: Harold is the marketer for WhizKid.com, an online school for exceptional kids. The site isn't meeting revenue goals. The

Conversion Optimization Certification Exam

You’re a marketer for your company’s website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the checkout page is unfriendly to customers. You’ve recommended that they implement a one-click-to-buy option that utilizes information stored in the users account. Which type of user personalization is this known as?

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Question: You're a marketer for your company's website, Smith&Smith.com, a shoe wholesaler. Google Analytics has shown that the exit rate

Conversion Optimization Certification Exam

The marketer for your company’s website expresses concern that the website isn’t creating enough revenue to justify it. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who don’t click any links on the landing page. What’s the name of the metric that you should look for?

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Question: The marketer for your company's website expresses concern that the website isn't creating enough revenue to justify it. The

Conversion Optimization Certification Exam

You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?

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Question: You are designing a mobile web site for a company called PoliticalNews.com. It'll be the primary showcase of their

Conversion Optimization Certification Exam

Smitty is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor performance. Working with the site marketing and development teams, Smitty created a plan where the site performance metrics couldn’t fall below a certain level. Which plan type is Smitty’s plan?

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Question: Smitty is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback

Conversion Optimization Certification Exam

The product managers and developers for MoveMyStuff.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?

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Question: The product managers and developers for MoveMyStuff.com have spent considerable effort to improve the responsiveness of the website. Now,

Conversion Optimization Certification Exam

Otis is the marketer for his company’s web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on?

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Question: Otis is the marketer for his company's web site, ClassicRock.com. The company sells pre-nineties music through the site. Several

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