Question: Hans is running a Sponsored Brands video campaign and wants to drive awareness for his brand’s products. Which keyword match type will best help them reach their goal?
- Exact match keywords for their brand and product names
- Negative targeting to remove irrelevant search terms
- Broad match keywords to cast a wide net of impressions for shopping queries related to the brand’s products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.
