Question: Harisa is thinking about “Big Rock” type of content that she can construct and deconstruct. Which two tactics would be optimal?
- Create a specific set of articles about the latest product features
- Collect some of her most shared thought leadership articles and turn them into a gated e-book
- Make an in-depth interview with her product manager and split it in a series of short videos with quick tips
- Gather all the FAQs about her new product release and create a video tutorial based on them
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