Question: Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they see an opportunity to run additional campaigns to help drive awareness for their brand’s offerings. Using Amazon DSP, what would you recommend?
- Run a video campaign with demographic to reach the broadest audience, excluding those who purchased from the brand in the last 365 days
- Run an audio campaign focused on reaching audiences that use Subscribe&Save on their brand’s top seller
- Run a display campaign to reach shoppers that did not view their product detail pages
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
