Question: How are incrementality experiments different from A/B experiments?
- They typically require a smaller sample size and less sophisticated statistical analysis.
- They both require a holdback group to determine which version of an ad performs better.
- They measure the relative effectiveness of different versions of a marketing campaign.
- They determine the impact of ads on a consumer’s decision to convert or not.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
