Question: How can advertisers calculate return on ad spend and other cost based metrics?
- It is not possible to calculate Return on ad spend and other cost based metrics.
- Return on ad spend and other cost based metrics are available within your Amazon Attribution console.
- Calculate cost efficiency metrics, such as Return on ad spend, Cost per purchase, and Cost per DPV, by exporting your Amazon Attribution reporting and adding in your media cost offline.
- Register for Amazon Attribution cost reports.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
