How can employee advocacy help lower customer acquisition costs?

Question: How can employee advocacy help lower customer acquisition costs?

• By hiring external influencers to promote products
• By creating authentic, trusted content that resonates with potential customers
• By reaching a large audience through paid advertising
• By reducing the need for marketing campaigns

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Influencer Marketing Campaigns for Beginners” page.