How can you determine the target cost-per-thousand impressions (tCPM) bid for a new awareness Video campaign?

Question: How can you determine the target cost-per-thousand impressions (tCPM) bid for a new awareness Video campaign?

  • By slightly inflating the estimate provided by the traffic estimator during campaign setup.
  • By slightly inflating the average amount you’re willing to pay for your campaign.
  • By using the estimate provided by the traffic estimator during campaign setup.
  • By deciding on the highest amount you’re willing to pay for your campaign.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.

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