Question: How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?
- You should use sponsored ads to reach your customers and use organic solutions to increase purchase rates
- You can consider a holistic approach and use multiple ad types that can help drive your goals
- Since each ad type can reach only one of the goals of awareness, consideration, conversions, and loyalty, you need to first decide your main goals and then select the proper ad types to use
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Optimization Certification” page.
