Question: How could you use an If / Else branch in a customer journey to build a strong post-purchase campaign?
- You can set an If / Else branch that confirms if a contact bought a paired product after buying one item in that pair
- You can set an If / Else branch that creates a pop-up asking customers to confirm if they purchased both products
- You can set an If / Else branch that funnels contacts to a new customer journey based on their purchase decision
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Mailchimp Email Automations Certification” page.
