Question: How has the App Tracking Transparency Framework (ATT), introduced by Apple in 2020, affected advertisers?
- It has meant permission for tracking has to be sought, so it has led to a significant decrease in the number of identifiable users.
- It has allowed advertisers to track more data about the user
- It has meant that a user’s Identifier for Advertisers (IDFA) is completely blocked so there is no tracking available
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