Question: How should an advertiser set up a Display campaign in order to expand a company's customer base and reach customers with a high intent to purchase?
- Combine custom affinity and similar groups into a single campaign.
- Set up lower CPA bids for in-market audiences.
- Include existing users from remarketing and Customer Match lists.
- Set up higher CPA bids for custom audiences.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
