Question: How should marketers evaluate their campaigns?
- Use lifetime value analysis to examine the impact to brand lift metrics.
- Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate.
- Check whether the result of a specific objective exceeded or fell short of its goal.
- Check whether all the budget was used for the campaign or not.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
