Question: How should you summarise the short-form content trend to a marketing expert?
- Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
- Focus on either long or short-form content, as using both creates an inconsistent experience.
- Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
- Advertisers with awareness goals should create short-form content that’s highly engaging.
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