Question: How would a digital marketing consultant describe the Google tag to a new advertiser?
- It’s a tag snippet for Google Shopping that’s needed for tracking.
- It’s a JavaScript framework, also known as gtag.js.
- It will replace Tag Manager, which has less accurate data.
- It’s used to deploy and modify both Google and third-party tags.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
