Question: If a retailer wanted to create responsive search ads in conjunction with a sales promotion coming up in the spring, which responsive search ads best practice should they keep in mind?
- The use of top-performing headlines and descriptions from relevant expanded text ads
- The technique of directing the final URL to the company’s “About” page so that customers can learn more about the company
- The approach of writing a minimal amount of headlines so you can test which ones perform best
- The repetition of the same or similar phrases across the ad
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Professional Certification” page.
