If an advertiser participates in a private auction and their bid isn’t the highest, what happens?

Question: If an advertiser participates in a private auction and their bid isn't the highest, what happens?

  • The deal is automatically canceled for the advertiser.
  • The advertiser still receives half the deal impressions.
  • All deal impressions go to the advertiser with the highest bid.
  • The advertiser automatically wins the auction.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Display & Video 360” page.

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