Question: If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?
- Sponsored Products and DSP Display Overlap
- Audience Overlap Analysis
- Path to Conversion by Campaign Groups
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Marketing Cloud Certification” page.
