Question: If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
- By dividing the total conversion value by the total cost of all ad interactions
- By dividing the number in the conversions column by the total eligible interactions
- By dividing the total conversion value by the number in the conversions column
- By dividing the total cost by the number in the conversions column
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
