If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

Question: If you want to emphasize the touchpoints that initially captured leads' attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

• J-shaped attribution
• Time-decay attribution
• U-shaped attribution
• Last-touch attribution

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