Question: If you want to improve performance of video campaigns, what approach should you take with creative?
- Continue running campaigns with existing creative and slowly introduce new variations.
- Use research-backed creative guidelines and iterate with experimentation.
- Run an experiment with existing creative and use whichever one performs best.
- Start with all-new video ad creative that’s already working well for other platforms.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Creative” page.
