Question: If you were developing a storyboard for a video ad and your goal was to optimise for view completions, how should you capture and hold viewers’ attention?
- Use engaging pacing and tight framing.
- Build suspense with a slow pace to start.
- Set up scenes to be zoomed out so that viewers can see all story elements.
- Keep visuals low contrast to avoid overwhelming viewers.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
