Question: If your company goals are to increase traffic and conversions, you should be concerned with the following metrics:
- Clicks, sales, sign-ups, and downloads
- Impressions, engagement, and conversation
- Sentiment, Saves, Shares, Pins
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Getting Started with Influencer Partnerships – Certification Path” page.
