Question: If your coworker asks what optimized targeting does, how could you explain it?
- Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
- Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
- Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
- Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.
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