If your video ad will play with the audio muted by default, which best practice should you follow for the creative?

Question: If your video ad will play with the audio muted by default, which best practice should you follow for the creative?

  • Show rather than say, and let the visuals tell the story
  • Include subtitles to display your messaging
  • Use voiceover narration to convey your messaging

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.

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