If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

Question: If you're running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

  • You’d start with your data segments, then expand to Customer Match
  • You’d start with your data segments, then expand to Affinity Audiences.
  • You’d should start with Customer Match, then expand to your data segments.
  • You’d start with Customer Match, then expand to Affinity Audiences.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.

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