Question: Imagine that you have a campaign whose objective is profitability, i.e. you are looking for the lowest possible advertising cost. For that you have defined a target ACOS of 5%. However, after 30 days, the ACOS of your campaign is close to 8%. What could you do to lower your ACOS?
- Decide if you need to group some ads in other campaigns with different strategies and objectives.
- Check that there are no products without competitive prices, attractive titles, etc.
- Check the results of each of the ads grouped in that campaign.
- Increase your daily budget if it is limited.
- All options are correct since it will depend on multiple factors. That is why we recommend leaving the campaigns active for at least 30 days before analyzing results.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Performance: Product Ads” page.
