Question: Imagine you’re a marketing assistant at a big clothing brand. You’ve sent out your first email marketing campaign and are reviewing the click-through rate (CTR). This metric shows the percentage of recipients who clicked on links in the email. What does CTR not tell you? Select the correct answer, then submit.
- CTR won’t show which specific website page subscribers are clicking through to
- CTR won’t show which recipients clicked on a link in your email
- CTR won’t explain why recipients clicked on the links or why they didn’t
- CTR won’t show you the total number of clicks on the email’s links
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Fundamentals of Digital Marketing” page.
