Question: In an influencer brief, what is the purpose of a scope of work?
- It clarifies the deliverables the influencer is contracted to complete.
- It gives the influencer a starting point and communicates how you want to be represented.
- It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
- It clarifies a theme or idea you want the influencer to express in their own words.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Getting Started with Influencer Partnerships – Certification Path” page.
