Question: In an influencer brief, what is the purpose of a providing an influencer with examples/inspiration?
- It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
- It gives the influencer a starting point and communicates how you want to be represented.
- It provides them with an idea of how you don’t want to be represented.
- It clarifies the deliverables the influencer is contracted to complete.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Getting Started with Influencer Partnerships – Certification Path” page.