In general, the higher up on the SERP your ad is the less likely it will be to clicked.

Question: In general, the higher up on the SERP your ad is the less likely it will be to clicked.

  • True
  • False

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Search Advertising” page.

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