In preparation for a new campaign, Mia’s boss has asked her to compile her Discovery ad assets. What’s a best practice that Mia should follow when choosing assets for their Discovery ads?

Question: In preparation for a new campaign, Mia's boss has asked her to compile her Discovery ad assets. What's a best practice that Mia should follow when choosing assets for their Discovery ads?

  • Use inspiring high-quality images that highlight the brand’s value proposition.
  • Use Google Images to download as many relevant image assets as possible.
  • Add call-to-action text over their image assets to better inform potential customers.
  • Use generic messaging in description fields so as to capture the interest of a larger audience.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.

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