Question: In the campaign manager, what do we call the metric that accounts for sales attributed to advertising?
- “Sales without advertising”, i.e. those organic sales with Product Ads intervention.
- “Advertising revenue”, i.e. the amount of money generated by advertising.
- “Advertising contribution”, i.e. the percentage of sales in which a Product Ads ad was involved, either directly or assisted.
- None of the above are correct.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Certification in Performance: Product Ads” page.
