Question: In the context of digital marketing, what is zero-party data?
- Data collected by third-party companies
- Data gathered through cookies while a user visits a website
- Data voluntarily shared by a customer with a brand
- Information you didn’t collect yourself, but are using secondhand
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Social Media Marketing Certification II” page.
