In the context of SEO, what is a ‘keyword’?

Question: In the context of SEO, what is a ‘keyword’?

  • An internal term for paid campaigns
  • A phrase users type into search engines to find content
  • A login code for accessing content
  • A branded term used in product descriptions

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “SEO Essentials with Semrush” page.

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