Question: In the programmatic method of selling display advertising, which statements describe pricing? Select all that apply.
- A set number of impressions is pre-sold.
- It is sold automatically through a digital marketplace.
- Each impression can vary in price.
- It takes place through an auction.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Display & Video Certification” page.
