Question: Incrementality experiments differ from A/B experiments in what way?
- By determining the impact of ads on a consumer’s decision to convert or not convert.
- By measuring the relative effectiveness of different versions of a marketing campaign.
- By both requiring a holdback group to determine which version of an ad performs better.
- By typically requiring a smaller sample size and less sophisticated statistical analysis.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
