Question: It’s your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?
- Start with Maximise conversions to establish CPA performance, then switch to target CPA to capture more conversions at the desired CPA.
- Start with cost-per-view bidding to establish CPV performance, then switch to target CPA to capture more conversions at the desired CPA.
- Start with target CPA to establish CPA performance, then switch to Maximise conversions to capture more conversions at the desired CPA.
- Start with cost-per-view bidding to establish CPV performance, then switch to Maximise conversions to capture more conversions at the desired CPA.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
