Question: Jack's setting up a Display campaign. He wants to grow as many sales as possible while making sure conversions, on average, don't exceed a certain cost. Which Smart Bidding option is the best?
- Jack should use Maximize Conversions because it doesn’t require historical conversion data.
- Jack should use Target Impression Share because it grows both awareness and conversions at an assigned cost point.
- Jack should use Enhanced CPC because it offers the greatest amount of control over the bidding process.
- Jack should use Target CPA because it grows conversion volume at his target cost-per-acquisition.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
