Question: Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?
- Replacing Sponsored Display with Amazon DSP
- Activating the full potential of Sponsored Display
- Adding Amazon DSP to grab attention with videos on Streaming TV and OLV
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Campaign Optimization Certification” page.
