Question: Jermaine’s company is releasing a research paper and he wants to support the launch through organic and paid channels. Which options should he explore? Select all that apply.
- Encourage the company’s leadership to post about the research paper
- Host a Live Event on LinkedIn with the researchers discussing their findings
- Run a Lookalike Audience campaign based on the company’s LinkedIn Page followers to broaden the organic posts’ reach
- Interview the research team and write an article about the process
- Leverage infographics from the research paper to use in posts
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