Question: Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?
- Display their most popular products on the home page
- Ensure he feels as welcome as if he was at the store
- Display contact information
- Display all their products on the home page
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Conversion Optimization Certification Exam” page.
