Question: John has launched a new book and wants as many people as possible to know about it. How should he focus his campaign in order to get the word out?
- He should focus on product and brand consideration.
- He should focus on leads.
- He should focus on brand awareness and reach.
- He should focus on sales.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Professional Certification” page.
