Question: Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.
- Increase bids on keywords with high ACOS
- Decrease bids on keywords with low KENP reads or royalties
- Decrease bids on keywords with high ACOS
- Increase bids on keywords with high impressions
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
