Question: Julia was hired to create a company’s LinkedIn content strategy. What are five steps that she should take to get started?
- Audit the company’s existing content
- Analyze the company’s followers
- Leverage competitors’ strategies as a starting basis
- Get clear on the company’s social media goals and mission statement
- Align internal teams
- Set measurable goals
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Content and Creative Design” page.
