Question: Kate’s team is running a B2B campaign featuring a demo video of one of her company’s products. One of Kate’s teammates is excited about the number of video views. What advice should Kate give her teammate?
- Short-term metrics like video views are useful but incomplete. They don't tell the full story of the buyer journey in B2B.
- If a lot of people are watching, it means buyers are ready to purchase soon.
- High video views guarantee that sales teams will see immediate pipeline growth.
- Video views are the most important metric in B2B because they directly prove ROI.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Measurement Certification” page.
